Clout Fantasy: Creating a Gamified Experience for Esports Fans with AI

Clout Fantasy: Creating a Gamified Experience for Esports Fans with AI

Clout Fantasy: Creating a Gamified Experience for Esports Fans with AI

Overview

Overview

Clout Fantasy is an innovative app that allows esports fans to participate in betting events with their favorite teams in global games like LoL, CS, Rocket League, Valorant, and Rainbow Six. To stand out in the market, Clout Fantasy integrated a gamification system using AI-generated art to create an immersive universe that emotionally connects with users and boosts engagement. As Product Designer, my role was to design a rewards system, a battle pass with a unique lore, and a bonus system that would enhance the product-market fit and establish a loyal, active user base.

Clout Fantasy is an innovative app that allows esports fans to participate in betting events with their favorite teams in global games like LoL, CS, Rocket League, Valorant, and Rainbow Six. To stand out in the market, Clout Fantasy integrated a gamification system using AI-generated art to create an immersive universe that emotionally connects with users and boosts engagement. As Product Designer, my role was to design a rewards system, a battle pass with a unique lore, and a bonus system that would enhance the product-market fit and establish a loyal, active user base.

Problem / Solution

Problem / Solution

Problem:

  • The app lacked incentives for user retention and activation, impacting long-term engagement.

  • The user experience was limited to basic betting without an immersive dimension to foster loyalty and differentiate the app in the esports betting market.

  • There was no reward system motivating loyalty and increasing constant user interaction.

  • Solution:

    • Complete Gamification System: Redesigned the experience to include progressive rewards, daily missions, and a battle pass that offers exclusive bonuses, supporting long-term retention.

    • Battle Pass with Unique Lore and Universe: With AI-generated art, a narrative universe with unique characters and settings was created, promoting an emotional connection and positioning Clout Fantasy as an immersive platform for esports fans.

    • Custom Betting Odds: Introduced a personalized odds system based on user profiles and behavior, enhancing engagement through a relevant and personalized betting experience.

Problem:

  • The app lacked incentives for user retention and activation, impacting long-term engagement.

  • The user experience was limited to basic betting without an immersive dimension to foster loyalty and differentiate the app in the esports betting market.

  • There was no reward system motivating loyalty and increasing constant user interaction.

  • Solution:

    • Complete Gamification System: Redesigned the experience to include progressive rewards, daily missions, and a battle pass that offers exclusive bonuses, supporting long-term retention.

    • Battle Pass with Unique Lore and Universe: With AI-generated art, a narrative universe with unique characters and settings was created, promoting an emotional connection and positioning Clout Fantasy as an immersive platform for esports fans.

    • Custom Betting Odds: Introduced a personalized odds system based on user profiles and behavior, enhancing engagement through a relevant and personalized betting experience.

User Challenge

User Challenge

  • Data Management and Reward Optimization: Design a scalable rewards system that maintains app agility while enhancing perceived value.

  • Real-Time AI Art and Performance: Ensure AI-generated art in the battle pass integrates smoothly without impacting app performance.

  • Scalability for Personalized Experiences: Ensure the customization system for odds and rewards adapts to a growing user base.

  • Data Management and Reward Optimization: Design a scalable rewards system that maintains app agility while enhancing perceived value.

  • Real-Time AI Art and Performance: Ensure AI-generated art in the battle pass integrates smoothly without impacting app performance.

  • Scalability for Personalized Experiences: Ensure the customization system for odds and rewards adapts to a growing user base.

Technical Challenge

Technical Challenge

  • Increased Retention and Recurring Use: The rewards system and battle pass led to a 55% increase in user retention during the first six months, enhancing loyalty and long-term use.

  • Growth in New User Activation: The introduction of daily missions and bonuses contributed to a 35% growth in user activation within the first three months.

  • Engagement Growth through Gamification: The customization tools and unique lore of the battle pass led to a 45% increase in average user engagement.

  • Increased App Usage Frequency: Active users increased their participation frequency in events and betting by 40%, driven by continuous rewards and battle pass levels.

  • Reduced Churn Rate: The gamification system reduced churn rate by 25%, increasing perceived value and user loyalty.

  • User Satisfaction Improvement: Satisfaction surveys showed a 50% increase in user satisfaction, with positive feedback regarding the app’s personalization and immersive narrative.

  • Increased Retention and Recurring Use: The rewards system and battle pass led to a 55% increase in user retention during the first six months, enhancing loyalty and long-term use.

  • Growth in New User Activation: The introduction of daily missions and bonuses contributed to a 35% growth in user activation within the first three months.

  • Engagement Growth through Gamification: The customization tools and unique lore of the battle pass led to a 45% increase in average user engagement.

  • Increased App Usage Frequency: Active users increased their participation frequency in events and betting by 40%, driven by continuous rewards and battle pass levels.

  • Reduced Churn Rate: The gamification system reduced churn rate by 25%, increasing perceived value and user loyalty.

  • User Satisfaction Improvement: Satisfaction surveys showed a 50% increase in user satisfaction, with positive feedback regarding the app’s personalization and immersive narrative.

Business Challenge

Business Challenge

  • Increased Retention and Recurring Use: The rewards system and battle pass led to a 55% increase in user retention during the first six months, enhancing loyalty and long-term use.

  • Growth in New User Activation: The introduction of daily missions and bonuses contributed to a 35% growth in user activation within the first three months.

  • Engagement Growth through Gamification: The customization tools and unique lore of the battle pass led to a 45% increase in average user engagement.

  • Increased App Usage Frequency: Active users increased their participation frequency in events and betting by 40%, driven by continuous rewards and battle pass levels.

  • Reduced Churn Rate: The gamification system reduced churn rate by 25%, increasing perceived value and user loyalty.

  • User Satisfaction Improvement: Satisfaction surveys showed a 50% increase in user satisfaction, with positive feedback regarding the app’s personalization and immersive narrative.

  • Increased Retention and Recurring Use: The rewards system and battle pass led to a 55% increase in user retention during the first six months, enhancing loyalty and long-term use.

  • Growth in New User Activation: The introduction of daily missions and bonuses contributed to a 35% growth in user activation within the first three months.

  • Engagement Growth through Gamification: The customization tools and unique lore of the battle pass led to a 45% increase in average user engagement.

  • Increased App Usage Frequency: Active users increased their participation frequency in events and betting by 40%, driven by continuous rewards and battle pass levels.

  • Reduced Churn Rate: The gamification system reduced churn rate by 25%, increasing perceived value and user loyalty.

  • User Satisfaction Improvement: Satisfaction surveys showed a 50% increase in user satisfaction, with positive feedback regarding the app’s personalization and immersive narrative.

Results

Results

  • Expanding Gamification and Lore: Include new characters, settings, and rewards in the battle pass, extending the narrative of Clout Fantasy to deepen user loyalty.

  • Optimizing Onboarding and Personalization: Improve the onboarding process to highlight the benefits of gamification and lore from the first use, increasing new user activation.

  • Integrating Social Features: Facilitate community involvement through shared challenges and achievements, enhancing engagement by adding a social dimension to the gamified experience.

  • Expanding Gamification and Lore: Include new characters, settings, and rewards in the battle pass, extending the narrative of Clout Fantasy to deepen user loyalty.

  • Optimizing Onboarding and Personalization: Improve the onboarding process to highlight the benefits of gamification and lore from the first use, increasing new user activation.

  • Integrating Social Features: Facilitate community involvement through shared challenges and achievements, enhancing engagement by adding a social dimension to the gamified experience.

Next Steps

Next Steps

  • Gamification for Increased Perceived Value: Integrating a rewards system and battle pass proved an effective strategy to improve product-market fit, increasing user retention and engagement.

  • AI as a Narrative Resource: Using AI-generated art to build a unique universe differentiated Clout Fantasy in the market, providing unique and attractive value for users.

  • Data-Based Iteration: Evaluating engagement and satisfaction metrics helped identify improvement opportunities and adjust features to maximize user retention and activation.

  • Gamification for Increased Perceived Value: Integrating a rewards system and battle pass proved an effective strategy to improve product-market fit, increasing user retention and engagement.

  • AI as a Narrative Resource: Using AI-generated art to build a unique universe differentiated Clout Fantasy in the market, providing unique and attractive value for users.

  • Data-Based Iteration: Evaluating engagement and satisfaction metrics helped identify improvement opportunities and adjust features to maximize user retention and activation.

Learnings

Learnings

  • Continued Optimization of the Conversion Funnel: Ensure that the value of gamification and lore is evident from the start, improving onboarding to increase conversions and activation.

  • Strategic Partnerships in Esports: Explore collaborations with esports teams and organizers to increase visibility and attract more users interested in gamified betting.

  • Retention-Oriented New Features: Continue data analysis to identify and develop new opportunities for personalization and engagement through rewards and social features.

  • Continued Optimization of the Conversion Funnel: Ensure that the value of gamification and lore is evident from the start, improving onboarding to increase conversions and activation.

  • Strategic Partnerships in Esports: Explore collaborations with esports teams and organizers to increase visibility and attract more users interested in gamified betting.

  • Retention-Oriented New Features: Continue data analysis to identify and develop new opportunities for personalization and engagement through rewards and social features.

Recommendations

Recommendations

Conclusiones clave y sugerencias para seguir optimizando el producto o la experiencia:

  • ¿Qué recomendaciones puedes aportar al equipo o cliente para mejorar aún más el producto?

  • ¿Qué insights clave surgieron para futuras implementaciones?

Conclusiones clave y sugerencias para seguir optimizando el producto o la experiencia:

  • ¿Qué recomendaciones puedes aportar al equipo o cliente para mejorar aún más el producto?

  • ¿Qué insights clave surgieron para futuras implementaciones?

Este diseño fue creado por Daniel Marín para BTI Lab como parte del proyecto Clout Fantasy realizado para uno de sus clientes. Los derechos de explotación comercial pertenecen a BTI Lab. Este diseño se muestra únicamente con fines de portafolio personal y sin ánimo de lucro, respetando los derechos morales de autor y los derechos patrimoniales de la empresa contratante.

Se prohíbe cualquier uso comercial o modificación no autorizada de este diseño.

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