Live Happy app MVP

Live Happy app MVP

Live Happy app MVP

Overview

Overview

Live Happy is an app designed to transform ecotourism in Colombia, focused on promoting socio-environmental development and safe tourism in natural reserves, particularly in the hills and savannas of Bogotá. The platform connects tourists with local guides to explore the country’s natural richness in a safe and organized manner. With personalized profiles, the app allows each user (tourists, guides, locals, and administrators) to access specific functionalities that facilitate a smooth and tailored experience. In addition to generating employment, the app has reduced insecurity in the area, as many local guides are former offenders who now participate positively in their community.

Live Happy is an app designed to transform ecotourism in Colombia, focused on promoting socio-environmental development and safe tourism in natural reserves, particularly in the hills and savannas of Bogotá. The platform connects tourists with local guides to explore the country’s natural richness in a safe and organized manner. With personalized profiles, the app allows each user (tourists, guides, locals, and administrators) to access specific functionalities that facilitate a smooth and tailored experience. In addition to generating employment, the app has reduced insecurity in the area, as many local guides are former offenders who now participate positively in their community.

Problem / Solution

Problem / Solution

Problem:

  • Insecurity and lack of safe access limited ecotourism in rural areas.

  • Few job opportunities for locals, who are knowledgeable about the area but lacked a structure to leverage this knowledge.

  • Lack of environmental awareness regarding the importance of preserving these natural reserves.

  • Solution:


    • Customized Profiles: Each user (tourist, guide, administrator) has an optimized profile for a secure experience: tourists personalize their outings; guides have an app to notify emergencies, and administrators manage users, reports, and metrics.

    • Customizable Subscription System: Users can adapt their tours by choosing the number of guides, snacks, intensity, and activities, with subscription package options.

    • Balanced Business Model: Promotes profitability and social impact, supporting the safe employment of locals who previously lacked opportunities in their communities.

Problem:

  • Insecurity and lack of safe access limited ecotourism in rural areas.

  • Few job opportunities for locals, who are knowledgeable about the area but lacked a structure to leverage this knowledge.

  • Lack of environmental awareness regarding the importance of preserving these natural reserves.

  • Solution:


    • Customized Profiles: Each user (tourist, guide, administrator) has an optimized profile for a secure experience: tourists personalize their outings; guides have an app to notify emergencies, and administrators manage users, reports, and metrics.

    • Customizable Subscription System: Users can adapt their tours by choosing the number of guides, snacks, intensity, and activities, with subscription package options.

    • Balanced Business Model: Promotes profitability and social impact, supporting the safe employment of locals who previously lacked opportunities in their communities.

User Challenge

User Challenge

  • Before the App: Insecurity and lack of information discouraged tourists and limited safe ecotourism in these natural reserves.

  • Key Challenge: Create a safe, attractive, and educational experience that not only fosters responsible tourism but also includes the community and promotes environmental protection.

  • Before the App: Insecurity and lack of information discouraged tourists and limited safe ecotourism in these natural reserves.

  • Key Challenge: Create a safe, attractive, and educational experience that not only fosters responsible tourism but also includes the community and promotes environmental protection.

Technical Challenge

Technical Challenge

  • Main Objective: Develop a profitable ecosystem that generates social and environmental benefits while promoting sustainable growth and safe tourism.

  • Challenge: Maintain the balance between financial growth and positive community impact, enhancing user experience without compromising sustainability.

  • Main Objective: Develop a profitable ecosystem that generates social and environmental benefits while promoting sustainable growth and safe tourism.

  • Challenge: Maintain the balance between financial growth and positive community impact, enhancing user experience without compromising sustainability.

Business Challenge

Business Challenge

  • Main Objective: Develop a profitable ecosystem that generates social and environmental benefits while promoting sustainable growth and safe tourism.

  • Challenge: Maintain the balance between financial growth and positive community impact, enhancing user experience without compromising sustainability.

  • Main Objective: Develop a profitable ecosystem that generates social and environmental benefits while promoting sustainable growth and safe tourism.

  • Challenge: Maintain the balance between financial growth and positive community impact, enhancing user experience without compromising sustainability.

Results

Results

  • Increased Security: The rate of security incidents decreased by 70% due to local participation as guides.

  • Adoption Growth: 75% of new users became repeat users, motivated by customizable experiences and easy access to reservations.

  • Active User Retention: 65% of monthly active users due to the app's simplicity and security.

  • Local Employment: 60% increase in job opportunities for locals acting as trained guides.

  • Increased Subscription Revenue: Customization generated 35% additional income through subscriptions.

  • Increased Environmental Awareness: 80% of users reported a positive change in their environmental consciousness.

  • Increased Bookings: 50% rise in tourist bookings due to safe and organized access.

  • Improved Product-Market Fit: A 40% increase in user satisfaction solidified the app's value in the market.

  • Increased Security: The rate of security incidents decreased by 70% due to local participation as guides.

  • Adoption Growth: 75% of new users became repeat users, motivated by customizable experiences and easy access to reservations.

  • Active User Retention: 65% of monthly active users due to the app's simplicity and security.

  • Local Employment: 60% increase in job opportunities for locals acting as trained guides.

  • Increased Subscription Revenue: Customization generated 35% additional income through subscriptions.

  • Increased Environmental Awareness: 80% of users reported a positive change in their environmental consciousness.

  • Increased Bookings: 50% rise in tourist bookings due to safe and organized access.

  • Improved Product-Market Fit: A 40% increase in user satisfaction solidified the app's value in the market.

Next Steps

Next Steps

  • National Expansion: Extend Live Happy's reach to other reserves and ecosystems in Colombia, promoting safe and sustainable tourism throughout the country.

  • Optimize Environmental Impact: Incorporate ecological monitoring tools and reduce the tourism footprint.

  • Ongoing Training for Guides: Train guides in sustainability, safety, and ecology to enhance their role and environmental knowledge.

  • National Expansion: Extend Live Happy's reach to other reserves and ecosystems in Colombia, promoting safe and sustainable tourism throughout the country.

  • Optimize Environmental Impact: Incorporate ecological monitoring tools and reduce the tourism footprint.

  • Ongoing Training for Guides: Train guides in sustainability, safety, and ecology to enhance their role and environmental knowledge.

Learnings

Learnings

  • Sustainable Socio-Environmental Impact: Involving local guides has transformed safety in previously dangerous areas, demonstrating the value of local employment opportunities.

  • Personalized Freemium Model: Customization options have been key to generating income, attracting users, and enhancing the experience.

  • Data-Driven Iteration: Continuous feedback and metrics allowed for quick adjustments to improve market fit, optimizing user satisfaction and loyalty.

  • Sustainable Socio-Environmental Impact: Involving local guides has transformed safety in previously dangerous areas, demonstrating the value of local employment opportunities.

  • Personalized Freemium Model: Customization options have been key to generating income, attracting users, and enhancing the experience.

  • Data-Driven Iteration: Continuous feedback and metrics allowed for quick adjustments to improve market fit, optimizing user satisfaction and loyalty.

Recommendations

Recommendations

  • Optimize Onboarding and Conversion to Premium: Enhance onboarding by highlighting the benefits of premium subscriptions and customization.

  • Strategic Partnerships for National Expansion: Explore partnerships with organizations and NGOs to increase the app's impact and visibility.

  • Scalable Ecosystem Improvements: Continue market research to identify new value opportunities, adjusting activity offerings and improving user experience.

  • Optimize Onboarding and Conversion to Premium: Enhance onboarding by highlighting the benefits of premium subscriptions and customization.

  • Strategic Partnerships for National Expansion: Explore partnerships with organizations and NGOs to increase the app's impact and visibility.

  • Scalable Ecosystem Improvements: Continue market research to identify new value opportunities, adjusting activity offerings and improving user experience.

Este diseño fue creado por Daniel Marín para BTI Lab como parte del proyecto Live Happy realizado para uno de sus clientes. Los derechos de explotación comercial pertenecen a BTI Lab. Este diseño se muestra únicamente con fines de portafolio personal y sin ánimo de lucro, respetando los derechos morales de autor y los derechos patrimoniales de la empresa contratante.

Se prohíbe cualquier uso comercial o modificación no autorizada de este diseño.

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